CNBC: Jenette on her strange success

Press Videos

CNBC Interviews Jenette in the wake of her 7th year anniversary as an entrepreneur. Read the full interview here.

“The ‘bra lady’ concept faded with the rise of department stores.”

“She turned to her husband, artist Aaron Noble, to complain: ‘Why doesn’t someone open a store like this?’ He replied, ‘Why don’t WE do it?'”

?Seven years later, Jenette Bras has three locations, and the company is on track to do $1.7 million ...continued

Outfit of the Week

Our inimitable Miss Jessica is casually intriguing in a little black dress. Bold buckles, square frames, cropped hair softened with Mom’s favorite turquoise earrings.  Comfy shoes by Simple support the surprise star of the outfit: ankle-warmers crafted from repurposed fabrics by Jessica herself, back in her time working in the chilly Forever 21 display warehouse.

{OOTW features the best looks worn by our fitters on the job, exemplifying the poise and perk of our sterling staff.}

Outfit Of the Week

Old Pasadena Manager Maisie drapes a simple shift from Forever 21 over a spine of pure fashion steel: Warby Parker frames, Marie Jo Azuma bra, and Totally Fleur tights by Gaspard Yurkievich for Gerbe.

{OOTW features the best looks worn by our fitters on the job, exemplifying the poise and perk of our sterling staff.}

Outfit of the Week

East Hollywood Queen Bee Sarah builds an elegant rainy day outfit out of one amazing find: a like-new Jenni Kayne coat for $15 at Goodwill. Just throw it over a bunch of black stuff —Uniqlo blouse, Zara skirt, Rite-Aid tights and Target shoes in this case —and let it reign.

{OOTW features the best looks worn by our fitters on the job, exemplifying the poise and perk of our sterling staff.}

Outfit of the Week, Coachella Edition

Master thrifter Miss Agueda catches the spirit in a trio of festival ensembles based on bras from her extensive Marlies Dekkers collection. Says Agueda, “I enjoy the hunt for unique pieces. One year I broke down and got a top from H&M. I saw at least five girls every day wearing the same thing! NEVER AGAIN.”

{OOTW features the best looks worn by our fitters on the job, exemplifying the poise and perk of our sterling staff.}

It’s our 7th Anniversary!

The Jenette Bras logo is based on Jenette’s handwriting.
The Jenette Bras logo is based on Jenette’s handwriting.

… and I’m feeling sentimental. Let’s take a look back at our humble beginnings:

Jenette Bras was founded by me, Jenette Goldstein, and my husband, Aaron Noble, in 2009, at 4308 Melrose Ave, Los Angeles, CA.  I was an actress; Aaron was a painter (we still are). Neither of us had ever run a business. Unable to get a business loan at the height of the recession, we financed the first shop with a single line of credit we had taken out years before to build a backyard studio.

Convinced that full-breasted ...continued

Outfit of the Week

Outfit of the Week - Miss Chadae

For the inaugural Outfit of the Week post we had to go with Miss Chadae in a classic mid-century look in our store colors, pink and coral. Chadae made the shirt herself (and a matching skirt we are still waiting to see). The skirt is a vintage Amanda Price and the platforms are Seychelles. Nobody looks better annotating a client card than you, Chad!

{OOTW features the best looks worn by our fitters on the job, exemplifying the poise and perk of our sterling staff.}

JB Westside: Before & After

The Rest is Commentary

Our first two shops were in-row storefronts. Not much more we could do than hang a sign and make the inside as nice as possible. But Store #3 was a corner location, and that, my friend, is a whole ‘nother story. Since we painted this monument to the light red section of the color spectrum we’ve gotten new clients at the other two shops, who happened to drive by this one and looked us up when they got home.