Underwire: August ’22 ‘Out of the Mouths of Babes’

For those who have met me, two things might stand out: my unruly curly hair and my untamed tongue. I love to talk. Get me started, especially about bras, brafitting, and the ethno-cultural-political-feminist underpinnings of, uh, underpinnings and I’m off! One of the reasons I’m dedicated to spreading this knowledge is because I received very little of it myself as a young girl.

‘Health Class’ as it was called back in the day, consisted ...continued

Q&A with Jenette: Sports Bras

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Jenette in sports bra

1. Why should someone wear a sports bra when engaging in physical activity?

That’s actually a great question, even though my bosomy sisters may wonder why it has to be asked! First of all, in case you’re not clear: there’s no muscle in the breast (though it sits on top of the pectorals). Breasts are composed of sensitive glandular tissue, fatty tissue, and some thin connective tissues known as Cooper’s ligaments, and all held together by skin. That’s ...continued

What’s a ‘Molded’ Bra?

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bra cup grading diagram

The term ‘molded’ actually refers to the technology that is used to make the cups. In the molding process, a pliable material is given a specific shape by forcing it into a mold and holding it within a rigid cavity at high temperature.
All knit fabrics made from synthetic fibers, such as poly-satin are suitable for molding, including non-woven and Spacer fabrics, as well as polyurethane foam sheets from which the stiffer ‘contour’ bra is made.

What’s ‘Spacer Fabric?’

Unlike regular, 2D fabrics, Spacer uses ...continued

How to Put on a Bra

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There’s a way to put on a bra that reduces some of the pooch and pucker that all living and breathing humans have. I teach the method known as the Swoop and Scoop:

Lean forward in your bra and let gravity pull your breasts down into the cups.
In this position reach into your armpit and over to your back, using the flat of your hand to smooth ALL of your breast tissue into the cup.
Straighten back up, making sure the underwire is up against the root of your breasts
Now with ...continued

Mama’s Always on Stage

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This month we’ve been getting phone calls from LOTS of pregnant women! Hmmm… wonder what they’ve been up to during quarantine? Anyways…the pressing question is WHEN should get they fitted for their NURSING Bras? ⠀

Some books tell you two weeks before delivery, others say afterwards when your milk comes in, but what do you do NOW when you’re 16 weeks and feeling more and more uncomfortable in your current bra? ⠀

Over the years we’ve developed a couple of practical solutions ...continued