Jenette bras East Hollywood Location
4308 Melrose Avenue

East Hollywood

(323) 665-7490
eastside@jenettebras.com

4308 Melrose Avenue
Los Angeles, CA 90029
Directions

Mon - Sat 11am - 7 pm
Sunday 12 pm - 5 pm

We thought long and hard about where to put our first store, driving all over Los Angeles hunting for storefronts. In the end we settled on Hel-Mel, the intersection of Heliotrope and Melrose, walking distance from home and (still!) one of the evolving cultural spots of East Hollywood. Our building used to house Pak-Am Stationery, filling all your Pakistani-American stationery needs. Across the street is the Ukrainian Culture Center (AKA Quinceañera Central) and formerly the historic Jensen's Melrose Theatre, back in the silent film era. This is one of the haphazardly zoned, anything-goes neighborhoods that LA is so good at. Parking on Melrose can be a real pain in the ass, be advised. There’s usually something on the side streets.

Jenette bras Pasadena Location
18 East Holly Street

Pasadena

(626) 744-9484
pasadena@jenettebras.com

18 East Holly Street
Pasadena, CA 91103
Directions

Mon - Sat 11am - 7 pm
Sunday 12 pm - 5 pm

We waited for two things to open a second store: we needed some more vintage metal casement windows, cause that’s our brand, and we needed a classic row storefront in a neighborhood worth visiting. Old Pasadena, with its historic buildings and alleys; parks and parking; and rich community culture fits Jenette Bras like a bespoke glove. Our 1914 Holly St. Building was rehabbed by the late Jim Plotkin, the unofficial Mayor of Old Town and one of the driving forces behind Old Pasadena's revival in the 1980s. It’s been eye-opening to experience the cultural differences between East Hollywood and Pasadena. We find the Pasadena customer is slower to adopt a new store—is it that old school, old money vibe? —but once they’ve decided you’re the real deal, they are fabulously loyal.

Jenette bras West LA Location
11300 Santa Monica Blvd

West LA

11300 Santa Monica Blvd
Los Angeles, CA 90025
Directions

Mon - Sat 11am - 7 pm
Sunday 12 pm - 5 pm

Our big jump forward as a company! Over a hundred years ago, this building stood on the corner of Sawtelle and Oregon Avenue (better known today as Santa Monica Boulevard) in the town of Sawtelle, CA. Most recently a Persian pawnshop, we rehabbed this slightly distressed gem into our biggest store yet. With twice the square footage of our Pasadena store and serving the whole Westside clientele, this store is the powerhouse of the chain. It was at this point that Jenette was forced out of the fitting room and had to learn to delegate and lead her team. The success of the Westside store, and the systems we had to develop to maintain quality across the Los Angeles area, have set the stage for our current expansion out of state.

Jenette bras Burbank Location
3820 W Magnolia Blvd

Burbank

(818) 588-3059
burbank@jenettebras.com

3820 W Magnolia Blvd
Burbank, CA 91505
Directions

Mon - Sat 11am - 7 pm
Sunday 12 pm - 5 pm

We had considered opening in the Valley before, but a long location search turned up nothing and we moved our focus to the East Coast for a few months that turned into a year and a half. Frustrated when multiple lease negotiations in Atlanta fell through, we took another drive over the hill and very quickly found a perfect spot in a perfect district: scrappy, sexy, geeky Magnolia Park. Honestly, there have been more impatient emails and social media posts from gals waiting for this store to open than we’ve ever experienced: it’s City Plan Check, ladies. It was out of our hands. Look for the pink building in the shadow of the transformer tower, two blocks west of Porto’s.

Jenette bras Atlanta Location
307-A E College Ave, Decatur, GA

Atlanta

(404) 377-9006
atlanta@jenettebras.com

307-A E College Ave
Decatur, GA 30030
Directions

Mon - Sat 11am - 7 pm
Sunday 12 pm - 5 pm

Started before Burbank, opening just a little bit after. Why jump all the way to the East Coast, why go to the South, why Atlanta? BECAUSE… 1. Jenette’s Mom was from Atlanta, and Jenette has happy memories of her childhood vacations there, and 2. a bunch of our film industry friends and clients are spending a lot of time there these days, and 3. the food is amazing, and 4. we’re a privately owned company so we can do things that seem fun and a little impractical. Truthfully, it was starting to feel a LOT impractical until we discovered the wonderful small business community of Decatur; just inside the perimeter but definitely its own town.