I created Jenette Bras because I couldn’t imagine a world where everyone stayed at home, shopped on their computer, never felt the silk and lace with their fingers, never laughed with their friends or hugged their bra fitter at the end of their session. What would that world possibly be like? Well, as someone said on Twitter, this episode of Black Mirror sucks.

Thank you to everyone who’s visited a store, asked us questions, participated in our Through the Mail Sale, bought a gift certificate, dropped a comment on our Instagram, or anything to be part of our community this week. Like you, we’re watching the events of this pandemic unfold and making constant adjustments.

If you’ve been following us you know that we just achieved victory in a two-year struggle to expand to new stores in Burbank and, just a week ago, Atlanta. Both stores opened strong to joyful crowds. As they say, man plans and G-d laughs. With heavy hearts, we have decided it’s best for our staff and community to help flatten the infection curve and close our doors to the public for the time being.

I’m really glad that I launched the Underwire a couple of months ago, because it has given me the opportunity to talk to you on a deeper level. Timing is everything, eh? And what a time this is.

We’re all in this together, and I can’t wait to see you on the other side.

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