From the Desk of Jenette

A little over a year ago I got an email from one of the rash of online-bra startups. They were in Los Angeles to do a pop-up at a women’s expo, and were looking to borrow a couple of bra-fitters. They had one fitter in-house, they said, and added, in the excitable way of these companies, “we call her our Fit Therapist™ because she makes the experience so special!” In an appended paragraph about the company she informed me (me!) that, thanks to their nascent on-line ...continued