China, China, China

lingerie seamstresses

We had a disgruntled client the other day–yes, even Jenette Bras does not please everybody–who saw the “Made in China” label on a PrimaDonna bra she was trying on and stormed out of the shop, fuming about “Chinese crap at French prices!” I begrudgingly have to admire the snap of that phrasing. I wouldn’t blame her if she tweeted it out. On an iphone 12. Assembled in Shenzhen.

Snark aside, Chinese manufacturing is pretty competitive these days, obviously in ...continued

Underwire: August 2021

This Underwire is late. I am late. I can’t find my phone charger, my keys or even a can opener. This is because I’ve just returned to Los Angeles after an unexpected stay in Atlanta of over a year and half, and now I find myself in a house with five working adults, one shower, one pick-up truck and six cats. We are gingerly staking out our territories – the cats and I – so unpacking my life contained in two suitcases was about all I could manage last week. So this is going ...continued

Underwire: July 2021

I love trends. I hate trends. I suppose I’m old and crotchety, but if I see one more Influencer’s underpants yanked up above her hip-bones, I might will an old Jane Fonda workout poster to life, like the ghost of trends past, calling a moratorium on that kind of camel-toe and reminding the youth that the ’80s were indisputably the worst fashion period in all of recorded history–I know, it was my ...continued

Underwire: June 2021

“Amazing, joyful, unbelievable”
“…had me going into a Wikipedia spiral at 7am”
“What in the world?”
“This has layers”
“If you come at the (bra) queen, you best not miss.”

Whee! Twitter is fun! I haven’t had notices like this since the ‘80s. If you’ve an hour or so for rabbit-hole exploration, please feel free to click on this tweet from the very funny Josh Frulinger. Otherwise you can just jump to my summary below.

So this is what ...continued

Underwire: May 2021

Happy May everyone! I’ve been enjoying maskless post-vax hikes & distanced outdoor gatherings in the perfect Georgia spring, and I hope similar blessings have befallen yourselves. You may note, however, that my portrait to the left is still firmly masked.

Jenette Bras remains an indoor experience, so until outdoor public bra fitting becomes a trend or the CDC guidelines change, we will require masks during your appointment regardless of your vaccination status. With ...continued

Launch of the Underwire!

Greetings to my JB gals, and welcome to the launch of our monthly newsletter. If you are followers of our Instagrams (and I hope you are!) you might have noticed the new hashtag #brickandmartyr as we struggle to complete two stores at the same time on opposite sides of the country. Be careful for what you wish for, indeed.

Our commitment to opening brick and mortar storefronts has brought with it a host of challenges, but it also puts us where we want to be: at the forefront of the “hi-touch ...continued