As many of you know, we are a family-run company: my husband designs the stores and oversees all building and branding, edits the final draft of all copy and placement of each chair (oh, you think I’m kidding?) and I’m CEO and Head of Marketing.
We have grown organically, without investors, by investing the profits back into the business and into our people. We cross-train everyone across all departments, giving each employee the opportunity to master new tasks
Ah, the darkness is gaining, ghosts are appearing on porches, leaves are exploding riots of color or into actual flame depending on where in the world you are – – but inside you are warm, inside you are safe, inside you are lovely.
In each Jenette Bras store, one wall in the front room is painted with a simple grid. The direct inspiration for that was the gridded notebook paper I used for my earliest inventory system, but the real message of it is order, logic, engineering, planning. It’s a subtle counterbalance to the riot of emotions and sensuality that I intend should hold sway in the fitting room.
It’s a reminder of the other side of the culture I’m working to build here: we talk straight. Jokes,
We had a disgruntled client the other day–yes, even Jenette Bras does not please everybody–who saw the “Made in China” label on a PrimaDonna bra she was trying on and stormed out of the shop, fuming about “Chinese crap at French prices!” I begrudgingly have to admire the snap of that phrasing. I wouldn’t blame her if she tweeted it out. On an iphone 12. Assembled in Shenzhen.
Snark aside, Chinese manufacturing is pretty competitive these days, obviously in
Bordelle this season dives deep into the subconscious, drawing inspiration from the glowing creatures of the sea with its AUREA collection in deep Eden green flecked with purple tendrils.
24K gold plated hardware, customized satin elastic bands, and a bespoke design of embroidery on soft tulle evoke the multi-colored bioluminescence of deep sea creatures. Handmade in the UK.
Hold your breath.
AUREA COLLECTION
Lace Soft Bra
Lace
This Underwire is late. I am late. I can’t find my phone charger, my keys or even a can opener. This is because I’ve just returned to Los Angeles after an unexpected stay in Atlanta of over a year and half, and now I find myself in a house with five working adults, one shower, one pick-up truck and six cats. We are gingerly staking out our territories – the cats and I – so unpacking my life contained in two suitcases was about all I could manage last week. So this is going
The term ‘molded’ actually refers to the technology that is used to make the cups. In the molding process, a pliable material is given a specific shape by forcing it into a mold and holding it within a rigid cavity at high temperature.
All knit fabrics made from synthetic fibers, such as poly-satin are suitable for molding, including non-woven and Spacer fabrics, as well as polyurethane foam sheets from which the stiffer ‘contour’ bra is made.
Unlike regular, 2D fabrics, Spacer uses
There’s a way to put on a bra that reduces some of the pooch and pucker that all living and breathing humans have. I teach the method known as the Swoop and Scoop:
Lean forward in your bra and let gravity pull your breasts down into the cups.
In this position reach into your armpit and over to your back, using the flat of your hand to smooth ALL of your breast tissue into the cup.
Straighten back up, making sure the underwire is up against the root of your breasts
Now with
I love trends. I hate trends. I suppose I’m old and crotchety, but if I see one more Influencer’s underpants yanked up above her hip-bones, I might will an old Jane Fonda workout poster to life, like the ghost of trends past, calling a moratorium on that kind of camel-toe and reminding the youth that the ’80s were indisputably the worst fashion period in all of recorded history–I know, it was my
“Amazing, joyful, unbelievable”
“…had me going into a Wikipedia spiral at 7am”
“What in the world?”
“This has layers”
“If you come at the (bra) queen, you best not miss.”
Whee! Twitter is fun! I haven’t had notices like this since the ‘80s. If you’ve an hour or so for rabbit-hole exploration, please feel free to click on this tweet from the very funny Josh Frulinger. Otherwise you can just jump to my summary below.
So this is what
