What’s a ‘Molded’ Bra?

Knowledge Product
bra cup grading diagram

The term ‘molded’ actually refers to the technology that is used to make the cups. In the molding process, a pliable material is given a specific shape by forcing it into a mold and holding it within a rigid cavity at high temperature.
All knit fabrics made from synthetic fibers, such as poly-satin are suitable for molding, including non-woven and Spacer fabrics, as well as polyurethane foam sheets from which the stiffer ‘contour’ bra is made.

What’s ‘Spacer Fabric?’

Unlike regular, 2D fabrics, Spacer uses ...continued

How to Put on a Bra


There’s a way to put on a bra that reduces some of the pooch and pucker that all living and breathing humans have. I teach the method known as the Swoop and Scoop:

Lean forward in your bra and let gravity pull your breasts down into the cups.
In this position reach into your armpit and over to your back, using the flat of your hand to smooth ALL of your breast tissue into the cup.
Straighten back up, making sure the underwire is up against the root of your breasts
Now with ...continued

Underwire: July 2021

I love trends. I hate trends. I suppose I’m old and crotchety, but if I see one more Influencer’s underpants yanked up above her hip-bones, I might will an old Jane Fonda workout poster to life, like the ghost of trends past, calling a moratorium on that kind of camel-toe and reminding the youth that the ’80s were indisputably the worst fashion period in all of recorded history–I know, it was my ...continued

Underwire: June 2021

“Amazing, joyful, unbelievable”
“…had me going into a Wikipedia spiral at 7am”
“What in the world?”
“This has layers”
“If you come at the (bra) queen, you best not miss.”

Whee! Twitter is fun! I haven’t had notices like this since the ‘80s. If you’ve an hour or so for rabbit-hole exploration, please feel free to click on this tweet from the very funny Josh Frulinger. Otherwise you can just jump to my summary below.

So this is what ...continued

Underwire: May 2021

Happy May everyone! I’ve been enjoying maskless post-vax hikes & distanced outdoor gatherings in the perfect Georgia spring, and I hope similar blessings have befallen yourselves. You may note, however, that my portrait to the left is still firmly masked.

Jenette Bras remains an indoor experience, so until outdoor public bra fitting becomes a trend or the CDC guidelines change, we will require masks during your appointment regardless of your vaccination status. With ...continued

Georgia on My Mind

I began writing this the day before the election, assuming I would need to revise and then possibly revise again. Now, as I write, it’s two days after the election. Vote counting continues in several states, including Georgia. The tally appears to be running against the incumbent, who, as promised, will not accept the results. Instead he is spreading conspiracy theories, filing frivolous legal challenges, dividing the nation, and doubling down on his deployment of schoolboy rhetorical tricks. What is left to say about the lowness of his character? I have a craving for decency. The radio, tuned to NPR because I’m a blue-state liberal, drones from the bedroom as I listen to my podcasts, scroll and refresh my Twitter feed, and swing wildly from anxiety and dread to mania and fury to (now and then) hope. I try to turn my focus away from our trembling democracy and on to the work of buying, selling, and marketing fine brassieres, sexy garters, elegant harnesses, and fancy stockings.

My husband and partner, Aaron, went back to LA last month to put some finishing touches on the Burbank store, take care of our random cat assortment and, quite unreasonably, get some time away from me to paint in his studio. I’ve been living in Atlanta, unplanned, for almost a year now and am surrounded by the legacy of the Civil Rights Movement, not just the murals, churches, and street names, but the actual men and women who lived through that vital struggle and now are passing on–notably the great John Lewis, Congressional Representative of Georgia’s 5th district (my district now!–both house and store) for 33 years. The facts of his life can only inspire awe. Already a seasoned activist and Baptist Minister, at the age of 21 he became one of the original 13 Freedom Riders. Two years later he became chairman of the Student Nonviolent Coordinating Committee, and in that capacity was one of the organizers of the 1963 March on Washington, where he was the last to speak, save Martin Luther King. In 1965 he and Hosea Williams led the first of three Selma to Montgomery marches across the Edmund Pettus Bridge. On the far side of the bridge, Lewis’ skull was fractured by Alabama State Troopers in the incident which became known as Bloody Sunday.

It’s worth remembering that the Selma to Montgomery Marches were demonstrations for the right to vote, and ultimately led to the passage of the Voting Rights Act, which protected Americans from Vote Suppression until it was compromised by the Supreme Court’s Shelby County v. Holder decision in 2013. In the last few years of his life, Lewis was still working tirelessly to get the Voting Rights Advancement Act enacted into law as a way to guarantee every American’s right to vote. He died this past July 17. We were fortunate to be with a group of friends and alongside hundreds of mourners lining the streets of Montgomery, Alabama as his hearse passed by on its final tour of the stations of his life.

“Ours is not the struggle of one day, one week, or one year. Ours is not the struggle of one judicial appointment or presidential term. Ours is the struggle of a lifetime, or maybe even many lifetimes, and each one of us in every generation must do our part.”
― John Lewis on movement building in Across That Bridge: A Vision for Change and the Future of America

The Clothes Make the Woman

I assume many of you know that this CEO did not go to Business School, but instead went to Drama School. Two years at Circle in the Square in New York, then another year at Webber Douglas Academy in London, where little or no time was spent on analyzing Profit and Loss Statements, distinguishing between gross profit margin and operating profit margin or assessing market penetration. Instead my days and nights were filled with analysis of Shakespeare’s meter, voice and dialect ...continued

Let’s Gather Round the TV

Events Videos

Remember when we used to have in-store events? Gosh that was fun! SUNDAY SEX TALKS at JB Burbank, 10 YR BASH at the Ukrainian Culture Hall, STRAPPING LASSES at JB Eastside or were you at FASHIONABLY FILTHY where we previewed our Bordelle launch in October 2019?

But looking on the bright side, now we have the opportunity to watch all the TV. Poking around in the nether regions of Hulu the other night I found a little indie called Support the Girls, which surprisingly was not about us. ...continued

Mama’s Always on Stage

Knowledge Product

This month we’ve been getting phone calls from LOTS of pregnant women! Hmmm… wonder what they’ve been up to during quarantine? Anyways…the pressing question is WHEN should get they fitted for their NURSING Bras? ⠀

Some books tell you two weeks before delivery, others say afterwards when your milk comes in, but what do you do NOW when you’re 16 weeks and feeling more and more uncomfortable in your current bra? ⠀

Over the years we’ve developed a couple of practical solutions ...continued