Underwire: May 2022 ‘Part 2 + Parties’

Person in an Alien costume

My Other Job, Part 2

{Last month I described the ins and outs of signing autographs with other B-listers on the horror-fantasy convention circuit. Occasionally the glamour quotient ramps up…}

For the Aliens 30th anniversary in 2016, a con in Calgary invested an ungodly amount to pull together very nearly the entire cast, including the stars. Sigourney Weaver is a fabulously tough autograph to get, and Bill Paxton was a hard one as well. Fans who ...continued

Underwire: April 2022 ‘My Other Job, Pt I’

group of fans with Jenette Goldstein


As you may know, I had parts in a couple of genre movies in the ‘80s that did exceptionally well: Aliens and Terminator 2, both directed by James Cameron. These were thrilling opportunities in their own right, of course, but what I didn’t know at the time was how those roles, the former shot in a couple of months, the latter in a couple of days, would be grafted to the rest of my life, thanks to the trans-generational loyalty of the science fiction fan community (fan is ...continued

Get in the Swim!

Product

Absolute best-seller year after year, ‘The Essential’ or ‘The Lenny’ as we call this suit from Brazilian designer Lenny Niemeyer – the original Girl from Ipanema–never disappoints. With its 360 degree ruching encircling your torso and a two options tie for coverage,  you will be held and lifted and feel young and lovely. 

Wear as a daring, but confidently supported
Plunge Style

Or the more modest
Keyhole Style

Sized Small–XL, the Essential ...continued

Underwire: March 2022 ‘East of Eden’

East Hollywood at Sunset

East Hollywood. The neighborhood where I was born, eventually moved back to, bought a house, had my kids, and opened the first Jenette Bras. It’s a mishmash of old houses, crammed next to apartments whose only distinction is that they are designed in the worst style of each decade. It’s a neighborhood where Thai Town and Little Armenia coexist on nearly the same strip of Hollywood Blvd and where the once prominent Jewish hospital moved westward leaving the Scientologists ...continued

Underwire: February 2022 ‘What do Clothes Mean?’

If you’ve been a client of ours for more than two weeks and read our emails, no doubt you will have heard about Glamour Gowns, the annual event where we dress hundreds of young women and men living in foster care in brand new attire for their Senior Prom. If you missed the email about volunteering, here’s the link. No worries if you can’t make it this year, but for those ...continued

Q&A with Jenette: Sports Bras

Knowledge Product
Jenette in sports bra

1. Why should someone wear a sports bra when engaging in physical activity?

That’s actually a great question, even though my bosomy sisters may wonder why it has to be asked! First of all, in case you’re not clear: there’s no muscle in the breast (though it sits on top of the pectorals). Breasts are composed of sensitive glandular tissue, fatty tissue, and some thin connective tissues known as Cooper’s ligaments, and all held together by skin. That’s ...continued

Underwire: December 2021 ‘Friction vs Non-Friction’

Burbank Jenette Bras Blue Hour Hour

I’m in a business coaching program, have been for years. My daughter calls it “the cult”, but it’s not. I mean, cult-lite at the most. There’s a little jargon involved, but we don’t get branded. I was talking with another member last month. She’s a beautiful “woman of a certain age” like myself, charismatic and accomplished, world traveller, owns two companies, holds a double M.A. from Stanford, has homes in Hawaii and Silicon Valley, and possesses a smashingly ...continued

Underwire: November 2021 ‘Finance and Finery’

saleswomen 1969

Blake Snyder, in his wonderful book on screenwriting Save the Cat!, describes a subtle beat that happens in every successful script: the Theme Stated. It’s a seemingly offhand remark, often delivered by a minor character, that neatly sums up the driving idea of the film. In Netflix’ gruesomely watchable Squid Game, the moment comes near the end of Episode 3:

**SPOILER**

The game in this episode involves carving shapes out of ...continued

Meet our Managers!

As many of you know, we are a family-run company: my husband designs the stores and oversees all building and branding, edits the final draft of all copy and placement of each chair (oh, you think I’m kidding?) and I’m CEO and Head of Marketing.

We have grown organically, without investors, by investing the profits back into the business and into our people. We cross-train everyone across all departments, giving each employee the opportunity to master new tasks ...continued