Underwire: August ’22 ‘Out of the Mouths of Babes’

For those who have met me, two things might stand out: my unruly curly hair and my untamed tongue. I love to talk. Get me started, especially about bras, brafitting, and the ethno-cultural-political-feminist underpinnings of, uh, underpinnings and I’m off! One of the reasons I’m dedicated to spreading this knowledge is because I received very little of it myself as a young girl.

‘Health Class’ as it was called back in the day, consisted ...continued

Underwire: July ’22 ‘Wild Beauty Under Discipline’

Well, the Covid finally caught us. After more than two years of masking up and laying low in sleepy South West Atlanta, and literally two days after (barely) launching Jenette Bras Buckhead, we got cocky and attended a Tiki party. I guess I don’t have to draw you any more of a picture than that.

I suspect the virus found us easy pickings. The last weeks of opening a new store are invariably draining, both emotionally and physically. But it also comes with a deep sense of accomplishment.

Each ...continued

Underwire: June 2022 ‘Leave the Bra, Take the Cannoli’

Take the Cannoli

“It’s not personal, Sonny, it’s strictly business.” So spoke Michael Corleone in The Godfather and, by my count, nearly every business book I’ve read over the past thirteen years. And yet I struggle with this every day.

Employees are wonderful and I want to pay them more than the company can afford. Employees depart and I feel abandoned. Our vendor starts selling to a competitor without telling me? Knife in my Back.


It’s my company. I spoke ...continued

Underwire: May 2022 ‘Part 2 + Parties’

Person in an Alien costume

My Other Job, Part 2

{Last month I described the ins and outs of signing autographs with other B-listers on the horror-fantasy convention circuit. Occasionally the glamour quotient ramps up…}

For the Aliens 30th anniversary in 2016, a con in Calgary invested an ungodly amount to pull together very nearly the entire cast, including the stars. Sigourney Weaver is a fabulously tough autograph to get, and Bill Paxton was a hard one as well. Fans who ...continued

Underwire: April 2022 ‘My Other Job, Pt I’

group of fans with Jenette Goldstein


As you may know, I had parts in a couple of genre movies in the ‘80s that did exceptionally well: Aliens and Terminator 2, both directed by James Cameron. These were thrilling opportunities in their own right, of course, but what I didn’t know at the time was how those roles, the former shot in a couple of months, the latter in a couple of days, would be grafted to the rest of my life, thanks to the trans-generational loyalty of the science fiction fan community (fan is ...continued

Get in the Swim!

Product

Absolute best-seller year after year, ‘The Essential’ or ‘The Lenny’ as we call this suit from Brazilian designer Lenny Niemeyer – the original Girl from Ipanema–never disappoints. With its 360 degree ruching encircling your torso and a two options tie for coverage,  you will be held and lifted and feel young and lovely. 

Wear as a daring, but confidently supported
Plunge Style

Or the more modest
Keyhole Style

Sized Small–XL, the Essential ...continued

Underwire: March 2022 ‘East of Eden’

East Hollywood at Sunset

East Hollywood. The neighborhood where I was born, eventually moved back to, bought a house, had my kids, and opened the first Jenette Bras. It’s a mishmash of old houses, crammed next to apartments whose only distinction is that they are designed in the worst style of each decade. It’s a neighborhood where Thai Town and Little Armenia coexist on nearly the same strip of Hollywood Blvd and where the once prominent Jewish hospital moved westward leaving the Scientologists ...continued

Underwire: February 2022 ‘What do Clothes Mean?’

If you’ve been a client of ours for more than two weeks and read our emails, no doubt you will have heard about Glamour Gowns, the annual event where we dress hundreds of young women and men living in foster care in brand new attire for their Senior Prom. If you missed the email about volunteering, here’s the link. No worries if you can’t make it this year, but for those ...continued

Q&A with Jenette: Sports Bras

Knowledge Product
Jenette in sports bra

1. Why should someone wear a sports bra when engaging in physical activity?

That’s actually a great question, even though my bosomy sisters may wonder why it has to be asked! First of all, in case you’re not clear: there’s no muscle in the breast (though it sits on top of the pectorals). Breasts are composed of sensitive glandular tissue, fatty tissue, and some thin connective tissues known as Cooper’s ligaments, and all held together by skin. That’s ...continued

Underwire: December 2021 ‘Friction vs Non-Friction’

Burbank Jenette Bras Blue Hour Hour

I’m in a business coaching program, have been for years. My daughter calls it “the cult”, but it’s not. I mean, cult-lite at the most. There’s a little jargon involved, but we don’t get branded. I was talking with another member last month. She’s a beautiful “woman of a certain age” like myself, charismatic and accomplished, world traveller, owns two companies, holds a double M.A. from Stanford, has homes in Hawaii and Silicon Valley, and possesses a smashingly ...continued